Experiment for the paper:
Hugenberg, S., Nienstedt, J. (2026). Informed to Stay or Still Opt-Out? Unpacking the Impact of AI Proactivity and Subjective Norm in Data Ecosystems. ECIS 2026 Proceedings. https://aisel.aisnet.org/ecis2026/cog_hbis/cog_hbis/26